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New Operational Guidelines For Modified ‘Support to State Extension Programmes for Extension Reforms’ Scheme, 2010

New Operational Guidelines For Modified ‘Support to State Extension Programmes for Extension Reforms’ Scheme, 2010 released by Department of Agriculture & Cooperation, Government of India introduces the concept of the Farmer Friend (FF) at the Village Level. The Farmer Friend (FF) will serve as a vital link between extension system and farmers at village level (one for every two villages). The FF will be available in the village to advise on agriculture and allied activities. The FF will mobilize farmers’ groups and facilitate dissemination of information to such groups, individual farmers and farm women directly through one to one interaction individually or in groups and also by accessing information / services on behalf of farmers as per need through Common Service Centres (CSC) / Kisan Call Centres (KCC). Two Subject Matter Specialists (SMSs) are to be placed in each Block exclusively for delivery of extension services in agriculture and allied sectors as per priority areas for various Blocks. The areas of expertise of these SMSs will be decided based on priorities for various Blocks. These SMSs shall be provided requisite connectivity and mobility to provide necessary inputs to Common Service Centres and Kisan Call Centres. . Link: http://agricoop.nic.in/Guidelines28_6_10.pdf

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